Customer returns – Definitions
Customer returns – Definitions



We start today a mini-series of articles debating the most controversial subject in our company: the Customer Returns

The first article presents a few formal/ official definitions, to get you acquainted with the topic.

Customer returns are those products purchased by the end buyer and returned to the seller for one of the following reasons:

- product is faulty upon first use 
- product is working upon first use but incomplete 
- product is working but breaks down within the warranty period 
- product is working but buyer wants to change it with a newer version 
- product is heavily used but still working 
- product is heavily used and faulty 
- unwanted gifts - product is returned new (if sealed will be sold as new, if opened will be sold as return) 
- purchased by mistake (wrong brand, model, size etc - new product opened package)

Always keep in mind that returns can be between 28 days and 2 years (the warranty period granted by all manufacturers)

The definition we provide to our customers is the following:

Stock quality: 
Any or all the following types:
(a) Manufacturer Returns stock - goods returned to manufacturer by their customers as being faulty or defective in some way which, for some reason, cannot be returned to the original supplier
(b) Warehouse / Store Damaged goods - goods which have suffered from accidental damage within the distribution system. The goods themselves may be damaged, or it may simply that the packaging is damaged;
(c) Partially complete / incomplete goods - includes multipart goods where one or more components are missing.
Goods are sold on an "as is" basis.
We do not have a breakdown of how many are faulty/working, or how many are complete or incomplete.

This is a thorough explanation of a customer untested returned stock.
I will return with more articles related to this topic.

Laura Panainte
International Sales Manager
ATTRACTING REAL LEVERAGE Ltd